Christchurch City Marathon

Christchurch Marathon

Content Strategy

Events

Photography

Monthly Retainer

Strategy

Videography

Project Description: Christchurch Marathon

Client: Christchurch Marathon

Project: Event Videography & Photography

Services Completed

Multi-day coverage: registration/prep, VIP function(s), full race day
Photo delivery for day-of/post-event momentum
After-movie and short hype reel (landscape + vertical)
Variant exports for web, socials, and paid media

Deliverables

80 edited photos with 24-hour turnaround
After-movie (master + web/social bitrates) with 7-day turnaround
Short hype reel (horizontal + vertical)
File delivery in multiple formats/bitrates for CMS, email, ads, and social

Overview

Mandate: capture the scale, energy, and community of the Christchurch Marathon and convert that into a reusable content set that sustains post-event momentum and sells next year’s registrations. Coverage spanned pre-event registration, VIP moments, on-course action, and finish-line storytelling.

Christchurch Marathon

Goal

Drive event engagement

Use high-impact visuals and rapid delivery to extend event buzz across socials, email, media, and sponsor channels; equip the organiser with assets for retargeting and announcement campaigns.

Challenge

Turnaround time and logistics across locations

Concurrent moments across the course, changing light/weather, sponsor visibility requirements, and hard deadlines for 24-hour photo delivery and a 7-day film.

Solution

Pre-planned capture + rapid post

Route-mapped shot lists, dual coverage at critical choke points, micro-interviews at finish/VIP, and a templated edit pipeline with preset export stacks for each platform and partner.

Outcome

Evergreen media library

Delivered a versatile library that lifted engagement post-event, simplified sponsor reporting, and accelerated the promo cycle for next year’s registrations across website, socials, and paid acquisition.

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