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M Group Properties

M Group Properties

Content Strategy
Photography
Monthly Retainer
Strategy
Videography
Website
M Group Properties
Always-on content engine covering build cycles and launches. Website-first foundations, then monthly social and ads to move stock and grow the brand.

Full-Stack Content Marketing

Website, Ads, Social

Services Completed:

  • Website content package: banner films, About video, service explainers, meet-the-team, photo library
  • Ongoing monthly production for social and paid: development progress, launch campaigns, sales enablement assets
  • Editing, captioning, resizing and versioning for Meta, LinkedIn, YouTube and the website
  • Rapid refresh cycles using new footage for the site and ads

Overview

A long-term partnership. We run content end to end so the marketing team and agents can sell faster: document builds, prime launches, and keep the pipeline warm with consistent, on-brand assets.

In property, content is proof. It shows they will deliver on time, that quality is real rather than claimed, that there are people with standards behind the logo, and it sells the lifestyle buyers are actually paying for. Every asset either builds trust, shows care, or sells the lifestyle.

Key Deliverables

  • Website film suite and photo library
  • Monthly short-form video and photos capturing progress, launches and testimonials
  • Ad-ready cut-downs with hooks and CTAs
  • Reusable B-roll catalogue of sites, teams and details

M Group Properties

Goal
Sell developments and scale the brand

Provide a compounding library and cadence that supports off-the-plans sales, strengthens developer credibility in Christchurch, and shortens time to market for each project. Make trust visible: schedule reliability, workmanship, people and process. Add brand personality without fluff. Sell the lifestyle with context, including streets, interiors and community, so buyers can picture themselves there.

Challenge
Construction timelines change

Weather, trades and access windows shift. Dates move. We need to hit moving targets without missing key milestones or burning budget.

Solution
Retained cadence and flexible capture

Monthly schedule with buffer days. Lightweight crews for short notice. Templates for edits and ad variants. A central library so new assets refresh the site and feed paid and organic without re-inventing the wheel.

Outcome
Traffic, attention, sales velocity up

+121% organic traffic, +113% time on site, and an ongoing lift in enquiries. Portfolio growth from around 6 homes a year to a forecast 50 next year. Website refreshes now happen in hours by repurposing the library.

Share this project
https://www.bcreative.nz/project/m-group-properties

Project videos

Check out some of the incredible results we achieved for this client!

A townhouse under construction with temporary fencing and timber cladding going on
Aerial of the 382 Colombo Street development site with a crane on site
Still from a social video of a team member speaking on site in front of a build in progress

Project photos

Check out some of the incredible results we achieved for this client!

A content partnership with M Group. Driving attention, enquiries, and sales off the plans.
A content partnership with M Group. Driving attention, enquiries, and sales off the plans.
A content partnership with M Group. Driving attention, enquiries, and sales off the plans.
A content partnership with M Group. Driving attention, enquiries, and sales off the plans.
A content partnership with M Group. Driving attention, enquiries, and sales off the plans.
A content partnership with M Group. Driving attention, enquiries, and sales off the plans.
A content partnership with M Group. Driving attention, enquiries, and sales off the plans.
A content partnership with M Group. Driving attention, enquiries, and sales off the plans.
A content partnership with M Group. Driving attention, enquiries, and sales off the plans.
A content partnership with M Group. Driving attention, enquiries, and sales off the plans.
A content partnership with M Group. Driving attention, enquiries, and sales off the plans.
A content partnership with M Group. Driving attention, enquiries, and sales off the plans.
A content partnership with M Group. Driving attention, enquiries, and sales off the plans.
A content partnership with M Group. Driving attention, enquiries, and sales off the plans.
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Completed M Group townhouses at dusk with warm interior light and timber cladding

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Your next step starts here

Whether you need website content, ongoing work, or a bold new brand story, we make it simple to get started. Enquire below and let’s create a creation solution for your business.

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