IHF Group

Multi-Brand Content Retainer

Web and Social

Services Completed:

  • Ongoing content production across sub-brands: IHF Health Club, Elements by IHF, Manawa Retreats, Scoop Supplements
  • Brand-specific film and photo. Event recaps and training hype for the Health Club, culinary and restaurant storytelling for Elements, calm environment pieces for Manawa, product and education sets for Scoop
  • Website and organic social asset packs, with versions for paid ads and EDMs
  • Content planning, shoot cadence and asset library management

Overview

An eighteen-month partnership delivering always-on content across four distinct brands. The mandate was visuals that match their premium positioning: consistent, on-brand and fit for channel. Different tones per brand, one quality bar.

Key Deliverables

  • Monthly content packs per sub-brand, video and photo
  • Website hero and supporting imagery, plus cut-downs
  • Ad-ready edits, captions and aspect-ratio variants
  • Billboard-ready stills where needed, and an asset library for re-use

IHF Group

Goal
Premium visuals across all brands

Produce high-quality content that reflects IHF's market position: wellness and community for the Health Club, culinary quality and service for Elements, a restorative environment for Manawa, and product and education for Scoop.

Challenge
Many brands; many formats

Four brands, four tones, shifting calendars and a wide range of content formats and styles. We needed to be flexible in shooting and editing, switching style and tempo without breaking quality or blowing timelines.

Solution
Light on our feet

With many shoots each month across community events, popups and short staff time slots, we worked to an 80/20 rule on maximising output from every shoot. We created multiple content formats from a single visit: testimonials, recaps, hype reels and educational pieces.

Outcome
Channel-ready library

A cohesive library of video and photography used across website, organic social, paid ads, EDMs and billboards.

Share this project
https://www.bcreative.nz/project/ihf-group

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