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Zealand Tattoo

Zealand Tattoo

Content Strategy
Photography
Videography

Project Description: Zealand Tattoo

Client: Zealand Tattoo

Project: Website-First Content — Film + Photo System

Services Completed

  • Cinematic hero banner video (homepage fold)
  • “About Us” brand intro video
  • Full studio photo library (artists, clients, process, space)
  • South Island landscape library (mountain, coast, bush) for brand B-roll
  • Three editorial colour ways: gritty B&W, rich golden, muted/skin-forward
  • Web/social export packs

Overview

Old site was dated and off-brand. We rebuilt the visual language from zero. Films and photos are taste-led, studio-crafted, and anchored in New Zealand. Landscape B-roll threads through the banner film to speak to tourists and international clients without looking like stock.

Key Deliverables

  • Hero banner film (16:9, 9:16, variants)
  • Brand intro film for About page and socials
  • Cohesive photo library covering people, tools, detail macros, environment
  • Landscape/B-roll pack for ongoing campaigns
  • Three look pipelines delivered as presets for consistency

Zealand Tattoo

Goal
Refreshed visuals that convert

Replace dated assets with a cinematic, taste-driven system that reflects the craft, anchors the brand in New Zealand, and turns website visits into enquiries.

Challenge
Multi-studio, single brand story content

Three studios (Christchurch, Hanmer Springs, Queenstown). We needed visuals that felt specific and premium without tying the brand to one location—New Zealand identity over studio-by-studio identity.

Solution
New Zealand wide aesthetic, and appeals to tourist

Intercut studio craft with South Island landscapes to create a unified, place-based aesthetic. Delivered three calibrated edit styles to flex across pages and campaigns while keeping brand cohesion. All assets cleared and owned.

Outcome
Attention and enquiries up

Post-launch performance (as of Sept 2025): +6,500% engagement time on site, +12.5% organic traffic, +250% tattoo enquiries through the website. Assets now drive homepage, About, services, and paid/organic.

Share this project
https://www.bcreative.nz/project/zealand-tattoo

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