Four Avenues

Brand Film and Collaboration Content:

Two shoots, a hero film delivered in two aspect ratios, and 31 edited photographs

Services Completed:

• Site walkthrough film, shot as a collaboration with Matt Harrison Construction
• Hero brand film for the Made to Move You campaign, delivered 16:9 and 4:5
• 31 edited photographs including black and white and red-toned variations
• Colour graded raw footage handed to George Design

Overview

Four Avenues build design-led townhouses in Christchurch for first home buyers and investors. We met them on someone else's job. The first thing we shot was a site walkthrough with Matt Harrison Construction, another B Creative client, as a collaboration between the two companies. It became the highest performing post on Four Avenues' Instagram, and it is the reason they came back.

The second job was Made to Move You, a campaign built with branding agency George Design. The idea came out of how close Four Avenues' developments sit to central Christchurch, and how easy that is to underestimate if your reference points are Auckland or an Australian city.

We built the film around a stopwatch. Each trip times the run from a development to a Christchurch landmark, with things going mildly wrong along the way. The timer makes the argument, so nobody has to stand there claiming anything.

The shoot was not the hard part. George Design's brief was clear enough that the day ran easily, which is rarer than it sounds. The difficulty came in the edit. There was more usable material than a social cut could carry, and tightening it to something that holds attention meant losing sequences that worked on their own.

The hero film runs 3 minutes 21 seconds and was delivered in 16:9 and 4:5, so it runs on the website and in feed without a recut. George Design also took the colour graded raw footage for their own use.

Key Deliverables

• Made to Move You hero brand film, 3 minutes 21 seconds, delivered in 16:9 and 4:5
• Site walkthrough film, a collaboration with Matt Harrison Construction
• 31 edited photographs, including black and white and red-toned treatments
• Colour graded raw footage handed to George Design for the wider campaign