Gerrards Insurance Brokers

Website Content Package:

Three Films, Candid Photography and 116 Headshots

Services Completed:

• Three website films: hero, about us and careers. Each built for a different job.
• 62 candid photographs, delivered in four resolutions for web and social
• 116 headshots across the full team, multiple outfits and framings per person
• Every asset delivered web-optimised and sized for the build
• Produced alongside Revamp Digital, who designed and developed the site

Overview

Gerrards are insurance brokers based in Christchurch. They work across business, rural, commercial property and personal cover. They came to us mid-refresh. Revamp Digital was rebuilding the website, and Gerrards wanted the rest of their web presence lifted at the same time: site, LinkedIn, social.

The trigger was growth. Gerrards were preparing to expand beyond Christchurch into Auckland and other regions, and the content they had wasn't going to carry a brand that size.

Two objectives had to share one production. Gerrards needed to sell themselves to businesses looking for a broker. They also needed to sell themselves to people looking for somewhere to work. Same crew, same office, same week of shooting, two very different audiences. We didn't try to make one film do both jobs. We made three: a hero film for the homepage, an about film to carry credibility, and a careers film aimed squarely at recruitment.

Insurance is a category people avoid thinking about. That was the constraint. The content had to earn attention before it could inform, so we filmed the people rather than the product: brokers talking across a café table, a team member out at a worksite, the office on an ordinary Tuesday. Gerrards already had the trust, sitting on a five-star Google rating across more than four hundred reviews. What they didn't have was a way to show it to someone who had never walked through the door.

The headshot session is the part that surprises people. 116 frames across the whole team, each person in more than one outfit and more than one framing. A new LinkedIn photo or a website bio no longer triggers another shoot. It is dull work, and it removes a recurring cost. It also keeps the visual identity consistent as the team grows into new regions.

Key Deliverables

• Hero film. The homepage opener, introducing what a broker actually does and why it matters.
• About Us film. The credibility piece, built around how the team works with clients rather than what they sell.
• Careers film. A standalone recruitment asset for the careers page and LinkedIn, made to a different brief and a different audience.
• 62 candid photographs. Office, meetings and on-site, cut to four resolutions so the same frame works on the website, LinkedIn, Instagram and in print.
• 116 headshots. Every person on the team, in multiple outfits and framings, built as a library rather than a one-off.
• Web-optimised delivery. Every file sized and compressed for the build, which fed directly into the site's page speed score.